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The Authority Shift™ Coach
Maria Pennanen
More money. Faster promotions.
“Yes” from investors.
If your pay, title, or funding don’t match your impact, it’s not your ability; it’s how your authority lands.
Authority Shift™ makes your value undeniable in 30 days and unforgettable in 12 weeks.
For years, I have watched brilliant women be passed over, not due to a lack of expertise, but because their communication patterns cost them up to €3,000/month. I built Authority Shift™ to fix those signals. We measure your Presence/
Authority/ Trust on Day 0, install two quick wins in 48 hours, and re-test at Day 30 so you and your manager or investors see the difference.
17+ years leader & founder experience · Co‑founded Accelerator Frankfurt (€200M+ raised) · Featured speaker & advisor.
Your ideas are often repeated by others who take the credit, costing you €20-40K annually. This isn't mindset work. It's behavioural science.
In 12 weeks, you'll systematically eliminate the seven communication patterns that signal 'junior' when you're senior.
Result: €20-60K salary increases, overdue promotions, and 'yes' from investors.
Next 12-week cohort starts: September 30, 2025
Free webinar: 3 Behaviours that cost you MONEY
on September 30, 2025 online
We identify the exact patterns costing you money on Day 0, address them by Week 6, and deploy the fixes by Week 12. No affirmations. Just measurable behaviour change that shows in your paycheck.
Home: Video
Finnish National TV YLE interview
Female Founders for Tech Startups — What does it take to succeed? A talk about culture, funding and founding. Maria is the author of book "How to fuck up your startup"... Biggest obstacle for a startups success is the founder.
Thought Leader Interview: Women in Tech
Why are there so few women in leadership positions in technology? What can women themselves do to change it and grow into themselves?
FROM STARTUP FOUNDER TO AUTHORITY EXPERT
How to F*ck Up Your Startup" isn't just about entrepreneurship - it's about the authority patterns I observed in 100+ startups that determined success or failure.The same behavioural insights that help founders command investor attention now help executive women command boardroom respect.
“Wow what a page turner.
The book reads like a thriller, except that the “Who Dunnit” was clear from the start. I enjoyed it immensely, but what a terrible story of incompetence, frustration and indeed of Narcissism...."​
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- Mik van den Noort, Holland
“I had to read the book in one go, could not put it down until I finished.”
- Anu Honkalinna, Finland
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