Start Your Transformation Today

Transform How You Lead and Communicate to Command the Respect and Opportunities You Deserve.

Executive Coaching for Founders, Leaders, and Professionals Ready to Be Seen, Heard, and Paid What They're Worth.

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Testimonials

Hear From Our Participants

Workshop and coaching

Maria's coaching was a pivotal experience for me. It taught me to focus inward and examine my habits rather than pointing fingers at others. The workshops provided deep insights into the psychology of team collaboration, enhancing my understanding significantly.
Hanna KekkonenSenior Advisor

Workshop

This program provided a solid foundation for understanding the importance of communication by delving into our behaviours. It has laid the groundwork for enhanced teamwork and my personal development."
Kim KörberCo-founder and CSO

Coaching

Through this program, I've significantly improved my communication and capabilities. I've learned that effectively conveying my message and establishing credibility isn't bragging—it's essential. This newfound understanding has been transformative, both professionally and personally.
Anri KivimäkiFounder and CEO

Workshop

As an engineer, I initially doubted the utility of this training. However, it proved to be invaluable. I gained a clear understanding of both my behaviour and that of others, which has been crucial in my role. It was definitely time well spent.
MiroslavEngineer

Is This You?

You know you're smart, but still feel overlooked in critical moments. You hesitate to raise your prices, lead bigger deals, or command authority. You’re tired of knowing what to do but not showing up the way you want.You feel like you're doing the work but not owning the roomThere is a better way → Authority Shift Coaching.

  • Introducing Authority Shift™ CoachingData-backed (Mindclip diagnostics) Leadership behavior transformations Communication authority building Presence scaling and strategic leadership growth
  • energy _ lightbulb, bulb, light, electricity, power, lighting.png
    why work with me? 17+ years corporate and startup leadership experience Led teams across Europe and Asia Co-founder of 4 startups and investor in 15+ companies Recognized among EU’s Top 50 Women in Startups & VC
  • Book Your Free Authority Shift™ Clarity Call
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    Trusted by many

    Our proven methods are endorsed by industry leaders, entrepreneurs, organisations and engineering firms.

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    Key Benefits

    Unlock your full potential with personalized coaching grounded in behavioral psychology and leadership expertise.

    Deep Behavioral Insights:

    Gain clarity on your leadership style, strengths, and growth opportunities through a comprehensive behavioral assessment.

    Accelerated Growth:

    Overcome imposter syndrome, enhance resilience, and strengthen your decision-making skills, enabling you to lead confidently and effectively.

    Personalized Approach:

    Enjoy tailored coaching sessions designed specifically around your individual challenges and goals.

    By the Numbers

    Join hundreds of ambitious leaders, founders, and executives who have transformed their careers and elevated their performance by mastering the power of behavioural psychology in leadership.

    over 200
    Leaders transformed
    95%
    Report Increased Confidence
    8 weeks
    To Leadership Breakthrough

    Maria Pennanen

    Executive Coach | Founder of Authority Shift™ | Leadership Behavior & Communication Expert | Entrepreneur | Business Angel | Speaker | Recognized as one of EU’s Top 50 Influential Women in Startups & VC

    I help female founders, professionals, and growth-stage teams upgrade how they show up—so they can lead with clarity, communicate with authority, and scale without second-guessing themselves.

    I’m not a mindset coach although mindset matters. I work at the behavioural level—where leadership either works or breaks. Whether I’m coaching a founder one-on-one or helping a leadership team realign after a growth spurt, my focus is always the same: shift the way you behave, and everything else follows.

    I’ve coached hundreds of startup founders, corporate leaders, and investor-backed teams across Europe. I’m also the co-founder of Accelerator Frankfurt, where we’ve supported scale-ups since 2016—our alumni have raised over €200 million to date and made 5 exits.

    In addition, I co-founded Mindclip Behaviour, where we help teams identify and fix the behavioural friction that slows down even the best startups.

    If you’re done playing small, done being misunderstood, or just done feeling stuck—let’s talk.

    I love learning; I have three Master's degrees: MSc. in Process Engineering from Åbo Akademi, MBA in international management from Purdue & ESCP, and Executive Master's from INSEAD.

    Life is not only work; I love freediving and yoga.

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