The Authority Shift™ Coach
Maria Pennanen
Smart. Experienced. Unheard?
You're smart, you've got experience, but if you're still being overlooked in meetings, over-explaining your expertise, or wondering why your authority isn't felt — it's not a lack of ability. It’s a lack of impact.
I partner with accomplished women leaders and utilise behavioural science and shift communication patterns — so you stop only being just respected experts and start commanding the authority your competence deserves.
What’s different?
No fluff, no mindset hacks. We focus on tangible behavioural shifts.
Proven track record:
• 17 years corporate leadership
• Co-founder, Accelerator Frankfurt
• Top 50 Influential Women Europe
• Published author & international speaker
This isn't about mindset hacks or saying affirmations in the mirror.
This is about the specific behavioural patterns that keep brilliant women invisible despite their expertise.
Most of my clients are accomplished leaders who come to me feeling overlooked in meetings, having their ideas ignored until someone else repeats them, or struggling to command the executive presence their competence deserves.
The problem? Specific communication patterns that signal deference instead of authority. These patterns can be measured and systematically changed using behavioural science.
I coach you to shift these patterns. We work on authority, presence, and influence — so you're not just more confident, you're more effective. That's when people start listening. That's when your expertise gets the respect it deserves. That's when everything shifts.
The Authority Shift™ Corporate Workshop Program
Transform your women leaders from respected experts to influential executives who command the room.
The Authority Shift™ Corporate Program addresses the €300K retention challenge - losing high-potential women who feel overlooked despite excellent performance.
Why it works:
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Rooted in behavioral science methodology.
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Diagnoses hidden authority patterns limiting executive influence.
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Delivers measurable outcomes in communication and leadership presence.
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Proven with senior women executives across industries.
Finnish National TV YLE interview
Female Founders for Tech Startups — What does it take to succeed? A talk about culture, funding and founding. Maria is the author of book "How to fuck up your startup"... Biggest obstacle for a startups success is the founder.
Thought Leader Interview: Women in Tech
Why are there so few women in leadership positions in technology? What can women themselves do to change it and grow into themselves?
Transform your women leaders from respected experts to influential executives who command the room.
The Authority Shift™ Corporate Program addresses the €300K retention challenge - losing high-potential women who feel overlooked despite excellent performance.
• 2-day intensive transformation
• Maximum 8 participants for personalized attention
• Behavioral science methodology
• Measurable authority improvements
FROM STARTUP FOUNDER TO AUTHORITY EXPERT
How to F*ck Up Your Startup" isn't just about entrepreneurship - it's about the authority patterns I observed in 100+ startups that determined success or failure.The same behavioural insights that help founders command investor attention now help executive women command boardroom respect.
“Wow what a page turner.
The book reads like a thriller, except that the “Who Dunnit” was clear from the start. I enjoyed it immensely, but what a terrible story of incompetence, frustration and indeed of Narcissism...."
- Mik van den Noort, Holland
“I had to read the book in one go, could not put it down until I finished.”
- Anu Honkalinna, Finland
